77 pieces

Notebook

On culture, technology, brand, and the craft of making things clear.

Latest
'Project Hail Mary' Review: A Friendship Too Charming to Need the Science to Land
Film & Series · Jul 13, 2026

'Project Hail Mary' Review: A Friendship Too Charming to Need the Science to Land

Ryan Gosling turns a genuinely technical premise into something warm and funny, and the friendship at the center of the film is the reason it works.

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Cynicism is the Enemy of Community
Brand & Culture · Apr 4, 2026

Cynicism is the Enemy of Community

Flawed institutions are a real problem. But using them as an excuse to stop gathering is worse.

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Grave of the Fireflies" Review: The war has no villains, only victims
Film & Series · Mar 6, 2026

Grave of the Fireflies" Review: The war has no villains, only victims

A 1988 Studio Ghibli movie that refuses to romanticize war, and is more devastating for it.

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Archive
‘Marty Supreme’ Review: The Exhausting, Brilliant Cost of Believing in Yourself
Film & Series · Feb 27, 2026

‘Marty Supreme’ Review: The Exhausting, Brilliant Cost of Believing in Yourself

Josh Safdie takes a story no one asked for and turns it into one of the most intense films of the year.

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“The Secret Agent” Review: Surviving a Broken Society
Film & Series · Feb 20, 2026

“The Secret Agent” Review: Surviving a Broken Society

A tense political drama about hiding in plain sight during the Brazilian dictatorship.

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Sentimental Value" Review: Turning Family Trauma into Art.
Film & Series · Feb 13, 2026

Sentimental Value" Review: Turning Family Trauma into Art.

Joachim Trier explores the ruthless selfishness required to make a 'masterpiece' and the deep traces of what was left behind.

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“Hamnet” Review: A Survival Story in Shakespeare’s Shadow
Film & Series · Feb 6, 2026

“Hamnet” Review: A Survival Story in Shakespeare’s Shadow

A film that uses the Shakespeare name to grab attention, but in the intimacy of the screen shows an interesting more powerful story about a mother’s endurance.

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Rental Family' Review: Intimacy as a Service
Film & Series · Feb 3, 2026

Rental Family' Review: Intimacy as a Service

Hikari uses a rental agency to explore the transactional nature of human connection in modern Japan.

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Sinners' Review: A Perfect Cultural Drama Trapped in a Standard Action Movie
Film & Series · Jan 30, 2026

Sinners' Review: A Perfect Cultural Drama Trapped in a Standard Action Movie

Ryan Coogler builds a masterpiece of atmosphere and character, only to bury it under a generic vampire war.

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Bugonia': Why Logic is Defenseless Against a Fanatic Mind.
Film & Series · Jan 23, 2026

Bugonia': Why Logic is Defenseless Against a Fanatic Mind.

Yorgos Lanthimos returns to prove that ignorance is the most dangerous thing in the world. Especially when it has a plan.

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One Battle After Another' Review: The Kinetic Energy of Pure Confidence
Film & Series · Jan 16, 2026

One Battle After Another' Review: The Kinetic Energy of Pure Confidence

A relentless display of rhythm, sound, and the art of the 'Cinematic Experience' that only a trusted director can deliver.

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There and back again: Bringing the Adventurer Wisdom back to the Shire.
Brand & Culture · Jan 9, 2026

There and back again: Bringing the Adventurer Wisdom back to the Shire.

Beyond Smaug: Why the most valuable consulting breakthroughs are the ones we bring home to our daily "Shire.

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Becoming the Burglar: What Bilbo Baggins is Teaching Me About Scrappy Consulting
Brand & Culture · Jan 2, 2026

Becoming the Burglar: What Bilbo Baggins is Teaching Me About Scrappy Consulting

Why my greatest asset isn't a 20-year plan, but the courage to run out the door without a handkerchief.

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Tolkien and "Riddles in the Dark": The 20-Year "Patch Notes
Film & Series · Dec 24, 2025

Tolkien and "Riddles in the Dark": The 20-Year "Patch Notes

How the evolution of Middle-Earth proves that there is no "final edit" in life or business.

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The Antidote to 'Slop': Why I’m Trading My Feed for the Shire
Brand & Culture · Dec 19, 2025

The Antidote to 'Slop': Why I’m Trading My Feed for the Shire

From “Brain Rot” to Bag End: A Strategic Retreat into Quality.

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Jay Kelly' Review: The Fragile Ecosystem of a Hollywood Star
Film & Series · Dec 12, 2025

Jay Kelly' Review: The Fragile Ecosystem of a Hollywood Star

A mature and clever exposition on the people who try to edit a life that refuses to be scripted.

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‘Wicked’ and 'Wicked:For Good'. When Explaining the Magic Kills the Joy
Film & Series · Dec 5, 2025

‘Wicked’ and 'Wicked:For Good'. When Explaining the Magic Kills the Joy

A dazzling musical that eventually suffocates under the weight of its own lore.

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Bobo: The End of a Good Cycle
Brand & Culture · Dec 2, 2025

Bobo: The End of a Good Cycle

We put Bobo to rest yesterday. It was a sad, yet necessary act that closes a long, kind, and at times, absurd chapter of life for my family and me.

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The Beast in Me' When Strong Bones Aren’t Enough
Film & Series · Nov 28, 2025

The Beast in Me' When Strong Bones Aren’t Enough

A psychological thriller that does nearly everything right, until it doesn’t.

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“Pluribus” First Impressions: When Unity Becomes the Enemy
Film & Series · Nov 19, 2025

“Pluribus” First Impressions: When Unity Becomes the Enemy

What Vince Gilligan’s slowest show yet says about AI, speed, and what we lose when everyone agrees.

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Affinity: A Different Kind of Free
Technology · Oct 30, 2025

Affinity: A Different Kind of Free

A quiet shift happened this week. Affinity, the design suite once sold as the alternative to Adobe Creative Cloud, is now completely free.No subscription. No trial. No limits.

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The Arrogance of the Sighted. Lessons from H. G. Wells on Customer Experience
Brand & Culture · Oct 20, 2025

The Arrogance of the Sighted. Lessons from H. G. Wells on Customer Experience

We’ve all heard the saying: “In the country of the blind, the one-eyed man is king”. It sounds obvious. Whoever sees more is meant to lead. In a world of the ignorant, it’s not hard to stand out from.

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OpenAI Apps: From Chat to Platform
Technology · Oct 6, 2025

OpenAI Apps: From Chat to Platform

OpenAI is not presenting ChatGPT as a tool anymore. It is turning it into a platform. A space where interaction, creation and transactions start to blend into one flow.

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Weapons' Film Review: A promising start wasted by an underwhelming reveal
Film & Series · Aug 26, 2025

Weapons' Film Review: A promising start wasted by an underwhelming reveal

How an unexpected mystery about vanished children unravels into an empty, careless explanation.

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The Day a Head Exploded
Film & Series · Jul 18, 2025

The Day a Head Exploded

A memory of VHS, Cronenberg, and the moment cinema became something else

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Mi Factoría' From Functional Store to Family-Friendly Brand
Brand & Culture · Jul 16, 2025

Mi Factoría' From Functional Store to Family-Friendly Brand

How I redesigned a Shopify site to better connect with curious kids and practical parents.

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Mountainhead' When Tech Power Forgets to Feel
Brand & Culture · Jun 13, 2025

Mountainhead' When Tech Power Forgets to Feel

Jesse Armstrong’s HBO film builds a timely AI satire—then leaves its humanity behind

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The Rehearsal' Season 2: Simulations, Flight Disasters, and the Illusion of Control
Film & Series · Jun 6, 2025

The Rehearsal' Season 2: Simulations, Flight Disasters, and the Illusion of Control

Nathan Fielder turns human failure into experimental theater, and somehow, it works.

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🎮 Case Study: ZMART.cl, Leading the Gaming Retail Revolution in Chile
Brand & Culture · Jun 5, 2025

🎮 Case Study: ZMART.cl, Leading the Gaming Retail Revolution in Chile

How a tight-knit team and a clear voice turned Zmart into Chile’s go-to destination for gamers.

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From Prompt to Product: How I Actually Build with AI
Technology · Jun 2, 2025

From Prompt to Product: How I Actually Build with AI

Using AI as a creative partner, not a decision-maker — and why clarity still leads the way.

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MICKEY 17: Sci-Fi, Clones, and the Problem with Creative Freedom
Film & Series · May 30, 2025

MICKEY 17: Sci-Fi, Clones, and the Problem with Creative Freedom

Bong Joon-ho’s post-Parasite project loses focus in a half-baked dystopia.

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Beautiful Nonsense: When Prompting Fails to Deliver.
Technology · May 26, 2025

Beautiful Nonsense: When Prompting Fails to Deliver.

The moment where everything looks right — but feels empty. Why AI sometimes misses the mark, and how to lead it back on track.

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The Studio Season 1 Review: Behind the Chaos: Absurdity, Cameos, and Hollywood Truths
Film & Series · May 23, 2025

The Studio Season 1 Review: Behind the Chaos: Absurdity, Cameos, and Hollywood Truths

Seth Rogen’s satire explores the insanity of modern moviemaking with humor, energy, and just enough heart.

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Design in the Age of Dialogue: How AI Became My Creative Partner
Brand & Culture · May 19, 2025

Design in the Age of Dialogue: How AI Became My Creative Partner

I still use design tools—but now I begin every project by asking the right questions out loud.

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‘Paradise’ (Season 1) – A Thrill Ride with a Familiar Destination
Film & Series · May 16, 2025

‘Paradise’ (Season 1) – A Thrill Ride with a Familiar Destination

A short, sharp sci-fi thriller that entertains, even when it doesn’t fully land.

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The Curious Case of HBO Max: When a Brand is Too Powerful to Ignore
Brand & Culture · May 14, 2025

The Curious Case of HBO Max: When a Brand is Too Powerful to Ignore

What the HBO Max rebranding saga reveals about brand equity, audience trust, and strategic missteps in the streaming era.

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Samsung’s Color E-Paper Is Nice — But Will Small Businesses Actually Use It?
Technology · May 12, 2025

Samsung’s Color E-Paper Is Nice — But Will Small Businesses Actually Use It?

An ultra-low power display with big promises, but are we ready to change how we show content?

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🎬 I'm Still Here – A Mother's Quiet Resistance
Film & Series · May 9, 2025

🎬 I'm Still Here – A Mother's Quiet Resistance

A quiet, powerful look at how one family’s story helps us understand the long shadows of dictatorship—and the resilience it takes to carry on.

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GTA VI Is More Than a Game. It’s a Mirror—And Rockstar Knows It.
Brand & Culture · May 6, 2025

GTA VI Is More Than a Game. It’s a Mirror—And Rockstar Knows It.

A two-minute trailer about crime, chaos, and crocodiles just show us all on how to launch a cultural event in 2026.

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Why 2FA Still Matters (Even When It Feels Like a Hassle)
Technology · May 5, 2025

Why 2FA Still Matters (Even When It Feels Like a Hassle)

The second key to your digital life isn’t optional anymore. Here’s why it matters—and how I rebuilt my setup after everything collapsed.

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Black Mirror: Eulogy' A look into memory, regret, and a quietly hopeful goodbye
Film & Series · May 2, 2025

Black Mirror: Eulogy' A look into memory, regret, and a quietly hopeful goodbye

A quiet Black Mirror episode about grief, memory, and the complicated beauty of looking back.

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Passkeys Sound Cool — But Here's Why Passwords Still Win in 2025
Technology · Apr 28, 2025

Passkeys Sound Cool — But Here's Why Passwords Still Win in 2025

Passkeys promise a password-free future. But before you jump in, here’s why passwords and 2FA still offer the safest path in 2025.

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📢 A Small Note About What's Next
Brand & Culture · Apr 26, 2025

📢 A Small Note About What's Next

Expanding this publication into communication, design, productivity, and thoughtful digital reflections.

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‘Casablanca’ (1942) Review: The Myth, the Memory, and the Romance Revisited
Film & Series · Apr 25, 2025

‘Casablanca’ (1942) Review: The Myth, the Memory, and the Romance Revisited

One of cinema’s most iconic love stories reminded me how time changes both perception and impact.

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Black Mirror: Common People' Review: Healthcare as a Subscription
Film & Series · Apr 18, 2025

Black Mirror: Common People' Review: Healthcare as a Subscription

When Life-Saving Tech Comes with Monthly Payments.

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The White Lotus Season 3' Review: More Mystery Than Meaning
Film & Series · Apr 11, 2025

The White Lotus Season 3' Review: More Mystery Than Meaning

While visually gorgeous with a killer score, the latest season struggles with underdeveloped plots and unsatisfying payoffs.

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The Apprentice Review: More than just a Trump movie
Film & Series · Apr 4, 2025

The Apprentice Review: More than just a Trump movie

A sharp, gripping look at the forces that shaped Donald Trump, The Apprentice unpacks ambition, mentorship, and the price of power.

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Adolescence: A teenager crime unraveled in four unbroken shots.
Film & Series · Mar 28, 2025

Adolescence: A teenager crime unraveled in four unbroken shots.

A gripping limited series that immerses viewers in a real-time murder accusation, exploring the struggles of modern adolescence.

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Landman: Into the Texas Oil Inferno.
Film & Series · Mar 21, 2025

Landman: Into the Texas Oil Inferno.

Taylor Sheridan's "Landman" plunges viewers into the volatile world of the Texas oil industry, exploring the brutal realities, complex family dynamics, and compelling characters.

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Anora: A Dance of Raw Tension
Film & Series · Mar 14, 2025

Anora: A Dance of Raw Tension

A magnetic lead, navigating a story of unpredictable turns. A fantastic portrayal of a slow building intensity and realism.

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The Brutalist' Review: Building a Dream, Brick by Brick
Film & Series · Mar 7, 2025

The Brutalist' Review: Building a Dream, Brick by Brick

A tremendous testament to human dreams in a harsh concrete world.

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A Complete Unknown
Film & Series · Feb 28, 2025

A Complete Unknown

Unveiling the highs and lows of Bob Dylan's early career. One verse, one relationship and one chord at a time.

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Yellowstone
Film & Series · Feb 21, 2025

Yellowstone

An intense and thrilling family saga that invites us to fall in love with a cowboy lifestyle in danger of extinction.

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A Real Pain
Film & Series · Feb 14, 2025

A Real Pain

Between laughter and tears, a family reunion in lands of tremendous historical weight. A gentle invitation to reconnect.

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Conclave
Film & Series · Feb 7, 2025

Conclave

A tense experience within the Vatican, but with a mix of hits and misses.

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David Lynch
Film & Series · Jan 31, 2025

David Lynch

The Unsettling Beauty of Life

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Coup de Chance Review
Film & Series · Jan 24, 2025

Coup de Chance Review

Woody Allen's new French film about love, betrayal, and fate disappoints despite beautiful scenery and an interesting premise.

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Past Lives Review
Film & Series · Jan 17, 2025

Past Lives Review

A heartfelt journey through time and culture that explores what happens when childhood sweethearts reconnect after years apart.

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One Hundred Years of Solitude (Part 1) Review.
Film & Series · Jan 10, 2025

One Hundred Years of Solitude (Part 1) Review.

This ambitious adaptation of a highly influential 20th-century novel is visually stunning, with a surprising pace and a fantastic universe. Unfortunately, it fails to maintain consistency throughout.

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Juror #2 (2024)
Film & Series · Jan 3, 2025

Juror #2 (2024)

Clint Eastwood's Thought-Provoking Courtroom Drama Explores the Complexities of Justice and Truth.

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The Room Next Door (2024)
Film & Series · Dec 16, 2024

The Room Next Door (2024)

Pedro Almodóvar’s "The Room Next Door" tackles life’s end and self-determination. Despite stellar leads, the film lacks the daring spark that once defined his work.

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Welcome the Slam Dunk of Wrexham and Survive.
Film & Series · Aug 30, 2024

Welcome the Slam Dunk of Wrexham and Survive.

This week, we dive into the world of sports, hearing tales of growth, camaraderie, and unwavering pursuit of goals, as seen through the eyes of its main characters.

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The Fallout of Arcane wastelands are the hope for the Last of Us
Film & Series · Jul 5, 2024

The Fallout of Arcane wastelands are the hope for the Last of Us

The adaptations of successful video game franchises into series have had multiple successes recently, today I highlight some of my favorites. Fallout, The Last of Us and Arcane.

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The Apocalypse is Now, not in the Future, according to the report of The Mole Agent.
Film & Series · Jun 28, 2024

The Apocalypse is Now, not in the Future, according to the report of The Mole Agent.

This week we present three very different films in terms of narrative, but that meet at the core of human connection, the feeling of loneliness, and interesting personal discoveries.

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A Barbarian's Red Eyes were lurking into an Evil Airbnb.
Film & Series · Jun 21, 2024

A Barbarian's Red Eyes were lurking into an Evil Airbnb.

There's a lot of scary stuff going on this week. A small town in Argentina, an Airbnb far away, or a Night flight to Miami. Not the most comfortable places, but definitely interesting for horror fans.

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The Short and Lovely Curse of the three Heathers.
Film & Series · Jun 14, 2024

The Short and Lovely Curse of the three Heathers.

This week we are going to go deep into the insane things can do for love or peer appreciation.

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The Three Muppets Problems: A Furiosa Saga.
Film & Series · Jun 7, 2024

The Three Muppets Problems: A Furiosa Saga.

A high-octane action in the Wasteland, a mind-bending Sci-Fi proposal, or a trip through the life of a creative genius. This week, we explore a captivating collection of visual prowess.

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The Coherent reality of BlackBerry.
Film & Series · May 31, 2024

The Coherent reality of BlackBerry.

This week's reviews: small productions & the rise & fall of the first smartphone. Interesting styles & creative presentation of Coherence, Reality & Blackberry.

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Cold War alert: From May to December, People just love the Stalking of Reindeers.
Film & Series · May 24, 2024

Cold War alert: From May to December, People just love the Stalking of Reindeers.

This week reviews are all about unconventional and somewhat uncomfortable relationships. And with May December, Baby Reindeer and Cold War I have experienced a lot of that remarkable thing humans do.

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Rehearsing a Sick Life in a Promised Land
Film & Series · May 17, 2024

Rehearsing a Sick Life in a Promised Land

This week's focus is on three productions: the Danish movie "The Promised Land," the Swedish comedy "Sick of Myself," and Nathan Fielder's miniseries "The Rehearsal." All three share a common theme of

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Civil War in America. The Pop-Tart War has broken a lot of Families
Film & Series · May 10, 2024

Civil War in America. The Pop-Tart War has broken a lot of Families

This week we are going deep in the American past and future. With Andrew Garland's "Civil War", "Unfrosted" with Jerry Seinfeld and the latest Copolla + Murray collaboration from 2020, "On the Rocks

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The Case of Bridget Jones vs Shogun, 1985.
Film & Series · May 4, 2024

The Case of Bridget Jones vs Shogun, 1985.

This week's report, it's all about history. An epic oriental saga reborn, an intense and groundbreaking moment in Argentina and last but not least, when Bridget Jones started her diary in London.

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Bottoms up: The Volcanic Love of Lobsters
Film & Series · Apr 27, 2024

Bottoms up: The Volcanic Love of Lobsters

Also known as EVO.cl Film report #6 of 2024.04.27

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Scoop: The Asteroids are Comedy Kings.
Film & Series · Apr 20, 2024

Scoop: The Asteroids are Comedy Kings.

Also known as EVO.cl Film report #5 of 2024.04.20

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The American Bridges of Saltburn.
Film & Series · Apr 13, 2024

The American Bridges of Saltburn.

Also known as EVO.cl Film report #4 of 2024.04.12

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Erasing the Memory of some Perfect Days
Film & Series · Apr 6, 2024

Erasing the Memory of some Perfect Days

Also known ad EVO.cl Film report #3 of 2024.04.06

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A Killer, A Composer and a Cursed Hand.
Film & Series · Mar 29, 2024

A Killer, A Composer and a Cursed Hand.

Also known as EVO.cl Film Report #2 of 2024.03.29

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