CV · Felipe Aguilera · Graphic Designer

Profile

Graphic Designer from Duoc UC. For ten years, I directed brand, marketing, and retail design at Zmart, Chile's leading gaming retail chain, with over 25 stores and the local rollout of brand guidelines for PlayStation, Nintendo, Xbox, and Pokémon. I manage the full cycle: digital and social assets, technical datasheets and catalogs, POP material and merchandising, print-ready files, and supplier coordination. Since 2024, I operate independently with clients across Chile, Peru, and Europe.

Experience

2024 — Present EVO Communication Lab
(EVO SpA)
Santiago · Remote

Founder & Brand & Communication Consultant

Identity systems and brand kits for industrial and consumer clients: DGC Maquinarias, Saldipe Ingeniería, Alejandro Sagner SpA, Croq' Délice, Eko3.
Continuous graphic production: product datasheets, catalogs, banners, campaign assets, signage, and booth materials for mining and industrial trade shows.
Visual content for e-commerce and social media: catalog imagery, product visuals, and publishing schedules with clear brand criteria.

2013 — 2024 Zmart Games
Santiago, Chile

Marketing Manager & UX Director

Led the chain's visual identity and retail execution across 25+ mall and standalone stores: storefront displays, signage, promotional graphics, and POP collateral.
Local execution of brand guidelines for PlayStation, Nintendo, Xbox, Pokémon, and Magic: The Gathering for product launches and seasonal campaigns.
Design and maintenance of e-commerce visual content (100k+ products): product pages, banners, catalog images, and in-store promotional graphics.
Dynamic 4K in-store screen content system synchronized with the retail sales platform.
Founded and edited Inzider Magazine (2014–2019), a free print magazine funded by advertising from Nintendo, PlayStation, Xbox, and Pokémon. Art direction, layout, and prepress production.
Product photography production and editing for catalogs, campaigns, and retail points of sale.
Coordination with agencies, print houses, and rollout vendors with on-site supervision.

Brand · Retail design · E-commerce · Editorial · POP material · UX direction

2005 — 2013 Elemento Media Design
Santiago, Chile

Head of Digital Projects

Website and intranet design for Metro de Santiago, Tetra Pak, Suzuki, Sodimac, Codelco, and ABB.
Adaptation of corporate and international brand guidelines into digital assets and internal communications.
Cross-functional coordination between design, development, and enterprise clients under strict deadlines.

1998 — 2005 Entel · Lan-Z.net
Intelec

Early Career: Graphic Design, Digital & Brand

Entel S.A., specialist graphic designer (consultant): multimedia experiences for broadband and family web portals.
Lan-Z.net, creative director: UI design, newsletters, and brand content for Chile's leading gamer community.
Intelec S.A., data visualization: interactive reporting tools for mobile network expansion engineering teams.

Education

Professional Graphic Designer Duoc UC · 2000 – 2004

Languages

Spanish Native

English Advanced professional

Tools

Adobe Photoshop Adobe Illustrator Adobe InDesign Affinity Publisher Affinity Designer Figma CapCut After Effects WordPress WooCommerce Shopify HTML & CSS Brevo

Certifications

Google UX Design Professional Certificate

Google Project Management Fundamentals

Google Digital Marketing & E-commerce

Google AI Essentials

Capabilities

Prepress & Production Print-ready files, color profiles, print house supervision

"Design, strategy, and hands-on production. From brand conceptualization to final delivery in print or digital."

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